Experiential
Marketing & Events
NIKE AFTER DARK TOUR
SOFI STADIUM in Los Angeles, CA.
Contracted by OBE Agency to help bring to life Nike VIP brand experiences during Nike After Dark tour Race at SoFi Stadium- an exclusive activation for Nike athletes, partners and high profile guests. With over 18,000+ runners and 300+ VIP guests attendees.
MILK STUDIOS X NIKE in Hollywood, CA
Contracted by The Bench to help bring to life and ensure that parts of the event ran smoothly for the Nike After Dark Kick off Event at Milk Studios. An exclusive activation to bring women into sport that had over 300+ guests attendees.
THE RUNSKI at Santa Monica High School
Contracted by The Bench to help bring to life, recruited 6 extra staff members and ensure that parts of the event ran smoothly for Nikes first ever Runski event at Santa Monica High School. With over 180+ attendees.
NIKE Holistic Fitness
Contracted by The Bench to bring Nike’s vision by leading one of the branded activations out of the five LA‑based gyms and studios that were created, all around the city, that reflect the diversity and spirit of the city’s fitness culture. Each space was transformed with custom Nike visuals and immersive brand touchpoints, creating the backdrop for athletes to trial the new Metcon 10 training shoe in real workout settings. Trainers and community leaders received exclusive seeding kits, while participants engaged in strength, yoga, and mindfulness sessions that reinforced the campaign’s theme of bringing community members together to sweat collectively.